Jaime Rincón is one of the Founding Partners of EQUM S.A.S. and currently leads the Financial Tax and Transfer Pricing teams. He is a Certified Public Accountant graduated from Universidad de La Salle, specialized in Tax Management, Planning, and Transfer Pricing. With over 25 years of experience in tax-related matters, he has become a cornerstone of EQUM S.A.S.

Jaime’s extensive expertise and deep knowledge in taxation and transfer pricing make him an integral part of the firm. His leadership provides technical excellence within the team while strengthening client trust by delivering comprehensive, strategic solutions tailored to local and international tax and transfer pricing regulations. His long-term vision and ability to design effective strategies helps to optimize clients’ fiscal resources, ensuring compliance and efficiency in managing tax risks. Additionally, his international experience provides a global perspective and adaptability—key attributes in an ever-evolving market.

Professional Experience:

• Director of the Tax Team at PricewaterhouseCoopers Legal and Tax Services (2000–2005)
• Head of the Transfer Pricing Group for Colombia, based in Buenos Aires, Argentina (2003)
• 14 years as part of the Tax Team at PricewaterhouseCoopers

Languages: English

Academic Background:

Universidad Austral de Argentina
Curso Intensivo de Derecho Tributario Internacional (2011)

Universidad Externado de Colombia
Programa: Maestría en Derecho Tributario (2005)

Universidad Externado de Colombia
Programa: Especialización en Gerencia de Impuestos (1999)

Universidad de la Salle
Programa: Contaduría Pública
Título: Contador Público (1990)